Networking, whether in person or virtual, is a vital part of your business development strategy. Here are 3 networking myths that can interfere with your ability to be effective:
1. No one wants to talk to me
In
discussions with my clients, I discovered that they feel like they don’t know
anyone at networking events and no one wants to talk to them. So, if you feel the same way, you’re probably
not the only one.
- If most people are thinking “no one wants to talk to
me,” be the one to take the first step and introduce yourself to others.
- Rather than trying to break into an engaged group of
people, introduce yourself to someone standing alone.
- Set a target for meeting a certain number of new people – odds are, they will appreciate your outreach.
2. I
can just show up (live or virtually) and “wing” it
If you are
unprepared, you may not communicate as effectively as you want to. Instead:
- Prepare a clear, concise message about yourself that
is relevant to the people at this particular event.
- Practice saying your introduction with a smile and
while making eye contact.
- Prepare a few questions to ask and topics to discuss that are relevant to the occasion.
3. My goal is to hand out as many business cards
as possible
I once was given
a business card by someone at a networking event while I was in the restroom
washing my hands. She walked in, smiled,
put it next to the sink (since my hands were wet) and left the room. You can guess what I did with it. Don’t make the same mistake.
- Only give cards to someone you’ve actually had a
conversation with, who might be a good prospect or partner (where you can
be of mutual benefit).
- If you don’t want to wait until someone asks for your card, ask permission to give them your card and provide suggestions for potential collaboration.
Debunking these
networking myths and implementing these ideas will enable you to become a successful
networker, create a strong brand and build connections with clients and
colleagues.
© Gilda Bonanno LLC - Gilda Bonanno serves as a trusted advisor to executives and entrepreneurs to transform their communication, presentation and leadership skills. She has worked with companies on 4 continents, from Chicago to Shanghai and Rio to Rome. The instructional videos on her YouTube channel have received over 2 million views and her e-newsletter has reached subscribers in over 45 countries since 2008. For other articles or to receive Gilda's e-newsletter, visit www.gildabonanno.com