By Gilda Bonanno
Networking is a
vital part of your business development strategy. Here are 3 networking myths that can
interfere with your ability to be an effective networker:
1. I
can just show up and “wing” it
If you are
unprepared when you attend a networking event, you may not communicate as
effectively as you want to. Here’s how
to prepare your networking strategy:
- Prepare a clear, concise introduction and message that is relevant to the people you will meet at this particular event.
- Practice saying your introduction and message with a smile, while making eye contact and maintaining good body language.
- Prepare a few questions to ask and topics to discuss that will make sense to the people you expect to meet.
2. I
have to go to every networking event
Networking
takes time. Attend a networking event
only:
- If it meets your criteria of target market, potential clients or people who can help you meet your goals. (For example, if you work for a company, go to events where you can meet people or gather information that will help your professional development and career.)
- If you can muster the required positive energy and enthusiasm to talk about your business or job and execute the networking strategy you’ve prepared.
3. My
goal is to collect as many business cards as possible
There is no
point collecting a lot of business cards that end up collecting dust on your
desk. It’s what you do with the business cards that matters. Plan to follow up with those you think it’s
worth your time to build a professional relationship with. Here’s a few tips for following up:
- Schedule time in your calendar to follow up as soon as possible, while the connection is still fresh.
- Send an email referencing something you discussed and if it makes sense, offer to schedule a call or meeting.
- Connect on social media, where appropriate (usually LinkedIn).
Debunking these
networking myths and implementing these ideas will enable you to become a
successful networker, create a strong personal brand and build vibrant connections
with clients and colleagues.
GILDA BONANNO helps you transform your communication and
leadership skills so you can have more confidence, influence and success. She
has worked with leading organizations, including GE, Travelers, Praxair, Assa
Abloy, Wells Fargo and Yale University, on four continents from Chicago to
Shanghai and Rio to Rome. She is a frequent sponsor of Westfair events.