A client recently asked how he could be more successful when working his company’s booth at an upcoming industry tradeshow. Here are my 7 strategies for successfully working a tradeshow, exhibition or business expo: )
1. Set realistic expectations
Popular tradeshows are attended by thousands of people and can be noisy, crowded and exhausting (for both attendees and exhibitors). As a tradeshow team, set expectations for what you want to achieve and how you will measure success. For example, collecting email addresses may be all you can do during busy, peak hours while during quieter hours, you may be able to have more in-depth conversations with people who stop by your booth.
Read the rest of the article on my LinkedIn profile here: https://www.linkedin.com/pulse/7-strategies-successfully-working-tradeshow-gilda-bonanno
1. Set realistic expectations
Popular tradeshows are attended by thousands of people and can be noisy, crowded and exhausting (for both attendees and exhibitors). As a tradeshow team, set expectations for what you want to achieve and how you will measure success. For example, collecting email addresses may be all you can do during busy, peak hours while during quieter hours, you may be able to have more in-depth conversations with people who stop by your booth.Read the rest of the article on my LinkedIn profile here: https://www.linkedin.com/pulse/7-strategies-successfully-working-tradeshow-gilda-bonanno