Association for Talent Development - CT Chapter Meeting
Thursday, January 25, 2018 - Breakfast Meeting - 7:30AM to 9:45AM
How HR and Marketing are Re-inventing Talent Management
With Guest Speaker Anna Tavis, NYU Professor and Senior Editor at
HRPS People+Strategy Journal
We will usher in the New Year by having our first breakfast meeting in recent memory. So who better to kick off this new initiative than Anna A. Tavis, Ph.D, an expert on changes in the workplace?
An accomplished scholar, author, and speaker, Dr. Tavis has fascinating insights into the future of work. In her most recent article published on LinkedIn, she writes, “Work is not just a paycheck; it’s part of who we intrinsically are.” She notes that Marketing first figured out that “People don’t buy products, they buy better versions of themselves,” quoting User Onboard guru Samuel Hulick.
Applying this concept to the workplace, she writes, “People do not join companies, they seek to become better versions of themselves.” As a result, “the next generation of companies are focusing their employment brands on new employee experience above all else.”
For companies to be competitive, Talent Development professionals must develop and execute innovative and business-driven talent strategies focused on this “employee experience.” They must lead the way for companies to hire the best, develop the best, and keep them engaged. As Dr. Tavis states, “I am convinced that the future of the HR function will be decided at the critical intersections between data, technology, brand, and marketing.” Dr. Tavis will guide us as we explore these challenges and help us gain cutting-edge insights we can apply to any workplace.
Key concepts that Dr. Tavis will address include:
- The closing gap between employees and consumers (the "inner" and "outer" lives of an organization).
- The importance of Employee Experience and what we can learn fromCustomer Experience.
- How HR and Marketing are converging as a result; collaborating and adapting practices across traditional functional boundaries.
Start your year and week in a thought-provoking way by joining this innovative ATD SCC breakfast meeting!
Anna A. Tavis, Ph.D is the Academic Director and Associate Professor of Human Capital Management at NYU, senior lecturer at Latin American Business School, Senior Fellow with The Conference Board, and an Executive Director for the Innovation Radar Network with Executive Networks.
She is a Senior Editor of People+Strategy Journal a publication of HRPS, SHRM’s Executive network. She is an author and keynote speaker, a former Board member of HRPS and an advisor to mature and start up organizations. Her latest article, “The Performance Management Revolution,” appeared in theHarvard Business Review in October 2016 and made HBR’s 2018 Must Readslist.
Dr. Tavis has published extensively on issues of the changing workplace in the US, India, Latin America and Asia Pacific. She is also an executive consultant to mature and emerging organizations. Prior to joining the NYU faculty, Dr. Tavis navigated a diverse global career in business, consulting and academia.
In business, Dr. Tavis was Head of Motorola’s EMEA OD function based in the UK, Nokia’s Global Head of Talent Management based in Helsinki, Chief Learning Officer with United Technologies Corp based in Hartford, CT and Global Head of Talent and Organizational Development with AIG Investments based in NYC. Born in St. Petersburg, Russia, she got her Doctorate from Princeton University and Executive MBA from the University of South Carolina.
Date: Thursday, January 25th, 2018
Time: 7:30AM Networking/Registration/Continental Breakfast;
Early-Bird Registrations through Tuesday, January 23rd, midnight:
$28 Chapter Members; $40 Non-members;
$25 In-Transition; $20 Students