by Gilda Bonanno LLC
Networking, whether in person or virtual, is a vital part of your career and business success strategies. Here are 3 networking myths that can interfere with your ability to be an effective networker:
1. I can just show up and “wing” it
If you are unprepared when you attend a networking event, you may not communicate as effectively as you want to. Here’s how to prepare your networking strategy:
- Prepare a clear, concise introduction and message that is relevant to the people you will meet at this particular event.
- Practice saying your introduction and message with a smile, while making eye contact and maintaining good body language.
- Prepare a few questions to ask and topics to discuss that will make sense to the people you expect to meet.
2. I have to go to every networking event
Networking takes time. Attend a networking event only:
- If it meets your criteria of target market, potential clients or people who can help you meet your goals. (For example, if you work for a company, go to events where you can meet people or gather information that will help your professional development and career.)
- If you can muster the required positive energy and enthusiasm to talk about your business or job and execute the networking strategy you’ve prepared.
Lackluster, low-energy networking will interfere with your efforts to develop a strong personal brand and build a solid network (and reinforce any negative feelings you might have about networking being ineffective).
3. My goal is to collect as many business cards as possible
There is no point collecting a lot of business cards that end up collecting dust on your desk. It’s what you do with the business cards or contact information that matters. Plan to follow up with those you think it’s worth your time to build a professional relationship with. Here’s a few tips for following up:
- Schedule time in your calendar to follow up as soon as possible, while the connection is still fresh.
- Send an email referencing something you discussed and if it makes sense, offer to schedule a call or meeting.
- Connect on social media, where appropriate (usually LinkedIn).
Debunking these networking myths and implementing these ideas will enable you to become a successful networker, create a strong personal brand and build vibrant connections with clients and colleagues.
© Gilda Bonanno LLC - Gilda Bonanno serves as a trusted advisor to executives and entrepreneurs to transform their communication, presentation and leadership skills. She has worked with companies on 4 continents, from Chicago to Shanghai and Rio to Rome. The instructional videos on her YouTube channel have received over 2 million views and her e-newsletter has reached subscribers in over 45 countries since 2008. For other articles or to receive Gilda's e-newsletter, visit www.gildabonanno.com